Lumosity case study
Lumosity is a game app that "trains" your brain by challenging different cognitive skills.
We were tasked to create a social media campaign that would entice Lumosity players to try more grammar and language games. We were inspired to create an aesthetic that felt nostalgic to old-school classrooms with fun chalkboard-style lettering for an analog touch; the narrative was "back to school".
The aspirational quotes used are pulled from the various writer profiles you can match with through your playing style. We wanted the creative to imbue the mantra “Learn something every day”.